Place a unique title on every page of your web site using your top keywords. Keep it short and include those keywords you most value.

Use the meta-tag description and meta-tag keywords attribute on every page of your site that you want the search engines to index. If you don't want a page indexed, then use the robots exclusion tag.

Write great content using your most important keywords throughout your web site. Visitors who read great content will link to your web site and recommend it to others.

Develop a solid link development strategy among the top directories and industry-related sites. Search engines measure both link popularity and click-through popularity as part of their search engine algorithms.

Always do keyword research on both the search engines and directories to determine the best set of keywords and keyword phrases your target audience is using.

Use site statistics software to measure your results. If your statistics show that your site's visitors are typing in a set of keywords to find your site, readjust the HTML tags for them.

Put alternative text in your graphic images that clearly describe the graphic image, using your keywords whenever possible. Do not put text in a graphic image that has nothing to do with your web page.

Do not spam the search engines because they can and will permanently delete your web pages from their indexes if you go too far. Examples of spam include keyword stacking and stuffing, refreshing your web pages too quickly, using invisible text or text that is too small.